When we were approached by Education PR company The Influence Crowd to design their new website, we knew it was going to be a fun and exciting project to work on. As leaders in a niche sector, this is a dynamic and entrepreneurial team who needed a website that reflected their passion and enthusiasm, with plenty of colour and bold imagery thrown in.
The Influence Crowd offers a comprehensive range of PR services for clients in the education sector, from integrated digital content and crisis management to partnerships with social media influencers. As with all new projects, we started by spending time with the team to get to know what makes them different from the competition, and to gain a clear understanding of what they needed from their new website. One of the things that was important to them was the ability to upload and manage their own content in-house, without having to outsource to anyone else, so we knew from the outset that a WordPress site was the way to go.
They already had fresh and engaging branding for us to work with, so we created the site in perfect harmony with their existing marketing materials. To help them get found easily online we made sure there was a comprehensive SEO strategy in place, and again WordPress sites have been proven to be the best option for ranking highly in searches.
As the company specialises in working with the education sector, we wanted the site to reflect this with lots of colour, clear text and fun imagery. We also added animations for a dynamic, modern look that encourages visitors to explore the site and sign up, and it links in with all their social media accounts. There is also an integrated blog page which they can update with news and information to keep members informed and drive more traffic to the site.
Check it out for yourself here.