NEWS AND VIEWS FROM SHOGA

SHOGA BLOG

Building a brand on solid foundations

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We’ve created brands for some amazing companies. These include management consultancy DeltaV Partners, cyber security experts Prism Infosec, airline big data specialists Anari and B2B PR agency Skout PR.

To facilitate this, we’ve developed a tried and tested four step process that ensures we build brands based upon a solid foundations.

We appreciate that every business is different, so this process can be scaled and tailored to meet with your situation and budget.

A top level outline of each of the key stages in the process is below. If you’d like to learn more about how we can help elevate your branding, click here to contact us.

  • Brand discovery
    We meet with you to discuss your business in detail. The aim here is to get as much information as possible to form your brand vision, values and promise.
  • Brand foundation
    We’ll define your brand vision, values and promise and send these to you for approval. We’ll use these to devise a creative concept that will become the foundation of your brand.
  • Brand development
    We’ll create your logo, colour palette, typographic style, photographic style, icon style and strap-line based around the creative concept developed in the previous phase.
  • Brand defined
    Finally, we’ll meet with you to present your new brand. Upon sign-off, we’ll create a set of brand guidelines to define how the brand should be used across various media.

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