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We were approached by Gary Poole, founder and executive of a high end property construction company, to create a new brand identity and modern website. The company, which was originally called Lingar Homes, had built up an impressive reputation in the industry as developers of prestigious homes, but felt their existing branding and website was letting them down. We love taking on new branding projects, so jumped at the chance to help Gary and his team show the world what they’re capable of. 

We could see from the outset that the standard of properties they build is exceptional, but this was not being reflected in their existing website or marketing materials. Gary wanted clear branding that spoke to the company’s target audience and mirrored their reputation and premium property developers, so we knew we had to create something that looked amazing. We also discussed how wedded they were to their existing name and agreed that the director’s surname would be a better choice. It’s Gary’s passion and commitment to quality that has driven the company’s success and built its reputation, so our first big change was to rebrand as Poole Homes. 

Once we had the new name agreed, we set about creating a brand identity and website that was fresh, contemporary and reflected their place in the market as providers of high end properties. Over the next three months, and in close communication with the client, we developed a website that has exceeded expectations and really showcases their fantastic properties. 

As with all our branding work, we started the process with an initial brand discovery and website planning meeting. This is where we really get to understand what makes a company tick and how they want to be seen by partners and potential customers. We use a clear, simple brand questionnaire to establish where clients see themselves in the market, tone of voice and target audience. From there we produce a brand presentation with suggestions for colour pallets, fonts and imagery to create a clear brand identity that’s instantly recognisable. 

The website was created in a magazine style for a sophisticated, contemporary look that really showcases the company’s work and positions them as high end developers. We have used a muted palette of whites, greys and blacks to compliment interior design trends and an elegant font, for an overall look of sophistication and quality. For the website, we added upgraded features with easy to navigate pages, a customer contact form and links to Facebook and Instagram. 

With this total rebrand and new, improved website, the company at last has an online identity that’s in line with the luxury properties they create.

You can see the Poole Homes website here




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