Graham and Jennifer - you have really helped us to transform our brand and create a website that wholly reflects who we are, and our ambitions as a business. Your service has gone way beyond design concepts and build, with lots of expert advice, digital knowledge and real effort to understand who we are too making all the difference. Thank you! Rob Skinner - Skout PR
Skout specialise in business-to-business communications, delivering PR, content programmes and integrated campaigns. Working across all media, it manages earned, paid and owned channels for its clients, helping them achieve their marketing goals. These include building demand, winning more sales, or simply communicating brand messages.
The company approached Shoga with the brief of rejuvenating its brand and redeveloping its website.
We created an exciting brand for Skout that rejuvenated its colour palette, typography, photographic and illustrative style and logo. The brand inspiration focused around Skout’s unique approach to PR, called ‘natural storytelling’. We developed the ‘Skout lens’ as a device that could be used throughout all their marketing collateral.
The new brand was an intrinsic component in the development of its new responsive website. The site, which is fully content managed via WordPress, was developed primarily for tablet and mobile devices in a real ‘mobile first’ approach.
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