A high impact website selling life-changing psychotherapy and designed around a single ‘Book a consultation now’ call to action.
When Wendy Dignan asked us to create new branding and a website for her psychotherapy services, her personal brand was already well-established: she has a range of celebrity clients, plus media credits covering everything from the Daily Telegraph to Hello magazine and including both Radio 4 and Cheshire Housewives.
In working on designs for Wendy, we therefore followed her lead as she explained what she needed the new branding to represent and what she wanted from the new website.
For the branding, we started by creating a simple but stylish two-colour logo with a bright, confident colour palette. On the website, this colour palette gives the perfect backdrop for high-impact copy and photography that connects directly with the target audience. Where Wendy’s previous website had been traditional and corporate in style, the new site is bold, personal, and sales-focused.
Key to the site’s success is that all elements of the site work together towards a single goal: to persuade visitors to book a consultation. Multiple carefully-placed calls to action link through to an appointment booking form, encouraging people to book their consultation on the spot rather than put the decision off for another day.
Built in WordPress, the site also includes an easy-to-up-date blog. This makes it simple for Wendy to add articles on a regular basis – and so share knowledge, demonstrate empathy, and boost credibility.
WEBSITES & APPS